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Marketing Manager: Content & Customer Engagement Location: Roanoke, VA (Onsite) Type: Direct Hire Pay Range: $70,000 - $80,000/year Benefits Package:
401(k) with company match after 6 months of employment
3 weeks of vacation starting upon hire
10 paid holidays annually
1 floating holiday per year
Health benefits fully covered if enrolled in both:
Wellness Program (complete an exercise plan to receive 50% off benefit costs)
No Tobacco Use Program (qualify for an additional 50% off benefit costs)
Position Overview:The Marketing Manager will lead the creation and execution of customer-facing content, digital engagement, and sales enablement tools. This role is critical in driving brand presence, supporting revenue growth, and improving customer experience through targeted marketing initiatives.Key Responsibilities:Customer-Facing Marketing & Sales Enablement
Create and manage weekly email campaigns (content creation and execution)
Plan and schedule weekly social media posts
Develop monthly sales tools:
Netsuite email templates
Event booth materials
Patient-facing flyers
Coordinate and write hold message scripts
Produce piggybacks and direct mail materials
Digital Presence & Advertising
Manage website landing pages and banner ads for lead generation
Oversee SEO strategy and monitor performance
Optimize and manage PPC (pay-per-click) campaigns
Marketing Analytics & Attribution
Track performance of email marketing and social campaigns:
Open rates
CTR (Click-Through Rate)
Conversions to sales
Monitor social media engagement and lead generation metrics
Attribute marketing-driven revenue from mailers, flyers, and sales tools
Analyze trends to adjust content strategies accordingly
Voice of the Customer
Review customer surveys monthly
Incorporate customer feedback into marketing initiatives
Discover exciting job opportunities in the picturesque surroundings of Roanoke, Virginia! Nestled in the heart of the beautiful Blue Ridge Mountains, Roanoke offers a perfect blend of outdoor adventure, cultural experiences, and career growth. With renowned landmarks like the Roanoke Star, charming art galleries, the Roanoke Symphony Orchestra, and delectable local cuisine like Black Dog Salvage, this region provides a unique and vibrant backdrop for both work and play. Embrace the enchanting charm of Roanoke and unlock your potential in this bustling city. Explore our job listings today and embark on a fulfilling career in this captivating area!
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